Covert Manipulation: Learn Persuasion and Manipulation Techniques You NEED to Influence People Through Emotional Intelligence, Dark Psychology and NLP (Win Friends, Persuade and Manipulate) by Robert Leary

Author:Robert Leary [Leary, Robert]
Language: eng
Format: epub
Published: 2019-04-19T07:00:00+00:00

Chapter Four: The Power of Persuasion

Persuasion has a long and deep history within our society. Persuasion has been long studied and has many connecting theories into its function and the best ways to persuade others. In the history of persuasion, it begins with the Greeks. The Greeks believed very strongly in rhetoric and elocution as the highest belief system for a successful individual. Most well-known for his theories of persuasion, Aristotle listed the main reasons why one should concern themselves with the art of persuasion. The first is that the truth and justice are believed to be perfect, so that if a case is lost it is the fault of the speaker. The second reason is that it is an excellent tool for teaching others. The third is that a good persuasive speaker needs to understand how to argue both sides of a case and understand all parts of the problem. The fourth and final reason that Aristotle list for why you won’t learn the art of persuasion is that there is no better way to defend oneself than through the art of persuasion. Aristotle is most famous, and most widely taught in our schools today for his three rhetorical proofs. These are of course the well-known ethos, logos, and pathos. Ethos is defined as the credibility of the person speaking and is something you must convince your audience of in order to gain their trust. Logos is defined as reason and is often described as showing proof of your argument. Pathos is often described as the appeal to an audience's emotions. This is arguably the most powerful rhetorical proof because it plays emotions of the audience listening. In addition to these rhetorical proofs indicated by the Greek philosopher Aristotle there are many more psychological theories for the art of persuasion.

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